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Examen
Service Marketing Exam latest Updated Questions and Answers 2024
Service Marketing Exam latest 
Updated Questions and Answers 
2024 
 
 
 
Unlike goods, services cannot be standardized, 
which is called - ANSWER-Heterogenity 
Which of the following sets of terms best 
describes a service? - ANSWER-Deeds, effort 
and performances 
Services are produced and consumed 
simultaneously; this service characteristic is 
referred to as: - ANSWER-Inseparability 
This service characteristic indicates that 
services do not have physical attributes and 
therefore...