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Examen
JMS 460 EXAM 1 (With 100% correct answers)
The Four Era's of Advertising correct answers PRE-MA-RE-ING "Premiering" Premarketing Era Mass Communication Era Research Era Interactive Era Premarketing Era correct answers period from prehistoric times to the eighteenth century. Primitive means of communication; clay tablets, town criers, tavern signs Mass Communication Era correct answers Newspaper, Magazines and Radio were prominent. This is also when differentiation in advertising began Research era correct answers Iden...
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Examen
JMS 460 Exam #3 Questions with complete solution 2025
PopularJMS 460 Exam #3 Questions with complete solution 2025 Pro's of digital media - correct answer -Offers Advertisers Inexpensive, Quick, Targeted, Measurable and Easily Available interactive medium - Provides a combo of interactive audio and video capabilities that can engage a customer - flexible w/ ability to change messages immediately in reaction to market and competitive conditions Cons of digital media - correct answer - Some types are just beginning to preform for marketers (...
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