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Examen
Updated Geb 3213 Trammel Exam 2 100% Solutions Correct Answers
ogical appeal - ANSWER taps into a consumer's desire for durability, convenience, or 
low prices 
emotional appeal - ANSWER connect people's desire to be respected, praised, 
remembered, or appreciated (usually luxury items) 
AIDA format - ANSWER -used for sales messages, claim request, & proposals 
-great for when the consumer has not requested information 
-practice good ethics, don't make a promise you can't keep 
A -- grab reader's attention 
I -- introduce and arouse interest in the pr...
Examen
GEB 3213 Trammel Exam Study Guide Questions And Answers Verified 100% Correct
PopularGEB 3213 Trammel Exam Study Guide Questions And 
Answers Verified 100% Correct 
 
Use the __________________ to show the exclusivity of something. (Limited number of 
something) - ANSWER scarcity technique 
 
The _________________ offers the testimonials of people and/or organizations the 
reader will respect - ANSWER social proof strategy 
 
The ____________________ promises to give something back to the reader in some 
way, shape, or form. - ANSWER reciprocity approach ...