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CrossFit Inc operates in the fitness industry. The founder of the organization Greg Glassman is at a crossroad on what to do to make the brand continue growing in the future. Understanding the business environment in which CrossFit Inc operates can be the foundation for Glassman to develop a future strategic plan for the organization. According to Cherunilam (2016), external analysis of a business environment entails identifying all major factors within an organization’s external envir...

CrossFit Inc operates in the fitness industry. The founder of the organization Greg Glassman is at a crossroad on what to do to make the brand continue growing in the future. Understanding the business environment in which CrossFit Inc operates can be the foundation for Glassman to develop a future strategic plan for the organization. According to Cherunilam (2016), external analysis of a business environment entails identifying all major factors within an organization’s external envir...