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CPCM Syndicated Panel data Exam Questions and Answers
  • Examen

    CPCM Syndicated Panel data Exam Questions and Answers

  • CPCM Syndicated Panel data Exam Questions and Answers What measures should you compare in order to determine if adding new items to a category brought in new buyers? - Answer-Penetration, buying rate, frequency, and purchase size before and after intro •What two measures should you compare to understand why your sales are up? - Answer-Current penetration and buying rate vs. year ago •Which of the following is an example of buyer conversion? - Answer-A widget category shopper usually b...
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CPCM Syndicated Panel data Test Questions with Correct Answers
  • Examen

    CPCM Syndicated Panel data Test Questions with Correct Answers

  • CPCM Syndicated Panel data Test Questions with Correct Answers •A category manager performed an analysis that showed Joe's Market the percentage of shoppers they were capturing in the widget category, and the percentage they were losing to other stores. What kind of analysis was this? - Answer-Leakage analysis •Understanding the difference between buyer conversion and leakage, which two of the following statements are correct? - Answer-Leakage measures the expenditures of product b...
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CPCM Syndicated Panel data Test Questions with Correct Answers
  • Examen

    CPCM Syndicated Panel data Test Questions with Correct Answers

  • CPCM Syndicated Panel data Test Questions with Correct Answers •A category manager performed an analysis that showed Joe's Market the percentage of shoppers they were capturing in the widget category, and the percentage they were losing to other stores. What kind of analysis was this? - Answer-Leakage analysis •Understanding the difference between buyer conversion and leakage, which two of the following statements are correct? - Answer-Leakage measures the expenditures of product ...
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