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Examen

MKTG455 Exam 2: Marketing Communications and Strategy Exam with Verified Answers
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8

marzo 2025

2024/2025

A+
five functions of advertising - informing, influencing, relevance, adding value, assist company growth informing - Makes consumersaware of new brands;educates aboutdistinct features andbenefits; facilitatesthe creation ofpositive brandimages influencing - Persuades consumers totry a product bystimulating demand relevance - Keeping fresh inconsumersmemory andmaking itrelevant to them adding value - innovating, improving quality or altering consumer perception assist company growth ...
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