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Examen

COMM 465 Midterm Lecture Notes Questions With Complete Solutions
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12

septiembre 2023

2023/2024

A+
What is marketing? correct answer: managing profitable customer relationships What are the goals of marketing? correct answer: attract new customers by promising superior value keep and grow current customer base by delivering satisfaction What % of product costs are from marketing correct answer: estimated at 50% 4Ps correct answer: Product, Price, Place, Promotion Product correct answer: an offering of value Price correct answer: money, time, energy How much are customer...
Classroom
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Examen

COMM 465 EXAM 1 QUESTIONS WITH COMPLETE SOLUTIONS
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10

septiembre 2023

2023/2024

A+
Culture correct answer: the arts and other manifestations of human intellectual achievement regarded collectively. 3 definitions of culture correct answer: 1. a general process of development 2. as a way of life 3. as a signifying practice as ways of producing meanings ideology correct answer: can refer to a systematic body of ideas articulated by a particular group of people; suggests a certain masking, distortion, or concealment; refers to power relations outside ones class; ope...
Classroom
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