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Examen
BUS 3601 Final Exam Questions With All Correct & Verified Answers
BUS 3601 Final Exam Questions With All Correct & Verified Answers
Examen
Bus 3601 Final Exam Questions & Answers (Rated A+)
PopularMarketing - ANSWERA process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return 
- create value to capture value 
 
The Marketing Process - ANSWER-Create value for customers and build customer relationships 
1) Understand the marketplace and customer needs and wants 
2)Design a customer value-driven marketing strategy 
3)Construct an integrated marketing program that delivers superior value 
4)Build profitable r...