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Basic Marketing Research: Customer Insights and Managerial Action – 10th Edition by Tom J. Brown | Complete Instructor’s Manual (Chapters 1–20)
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210

enero 2026

2025/2026

A+
Basic Marketing Research: Customer Insights and Managerial Action – 10th Edition by Tom J. Brown | Complete Instructor’s Manual (Chapters 1–20)...Chapter 1. The Role of Marketing Research, Chapter 2. The Research Process and the Importance of Ethics, Chapter 3. Problem Formulation, Chapter 4. Exploratory Research, Chapter 5. Decision Support Systems: Introduction, Chapter 6. Decision Support Systems: Working With “Big Data”, Chapter 7. Using External Secondary Data, Chapter 8. Conducti...
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