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AQA_2024: AS Business - Paper 2 Business 2 (Merged Question Paper and Marking Scheme) AS BUSINESS Paper 2 Business 2 Insert Source 1: Play Equipment Ltd For AS Business Paper 2, focus on the following key areas: 1. Business Strategy:  Strategic Planning: Understand how businesses set long-term objectives and the process of strategic decision-making, including SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and PESTLE analysis (Political, Economic, Social,...