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Examen
ADV 460 Exam 1 Questions and Answers
ADV 460 Exam 1 Questions and Answers Consumer Insight - CORRECT ANSWER-Brand Storytelling (creative message) Exposure Model - CORRECT ANSWER-Interruption + Repetition (Media) -Worked well 10 yrs. ago, but not in the digital era -Now we don't turn all out attention to one platform, ex. We check phone when TV commercials are on. Top Advertising Problems - CORRECT ANSWER--Reaching consumers in a meaningful + compelling way -Accurate/reliable reporting + measurement -Getting target mar...
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Examen
Adv 460 Exam 1 (A+ Graded)
PopularDigital era changes and challenges correct answers - interruption and repetition are no longer effective - need to look beyond storytelling, and take cues from software developers - creator= brand story teller + software developers challenges in traditional advertising model correct answers - exposure model: interruption & repetition - consumer insight: • Consumer insight about brand means brand storytelling • Info about views (who watched on tv? Who watched online?) how to per...
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