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Integrated marketing communications

University of the Witwatersrand (wits)

Aquí están los mejores recursos para pasar Integrated marketing communications. Encuentra Integrated marketing communications guías de estudio, notas, tareas, y mucho más.

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Integrated Marketing Communications

Integrated Marketing Communications

Shimp, Terence A. Shimp, J. Craig Andrews

9 documentos

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Integrated Marketing Communications (BUSE2027) (Lecture Notes and Exam)

  • Integrated Marketing Communications (BUSE2027) (Lecture Notes and Exam)

  • Lote • 10 artículos • 2024
  • Complete summarised lecture notes for all chapters of the Block 4 marketing module at 2nd year, including a practice exam.
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Integrated Marketing Communications Practice Exam

  • Integrated Marketing Communications Practice Exam

  • Examen • 11 páginas • 2024
  • Disponible en paquete
    • A practice test covering all chapters to help you prepare for your exam.
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Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management

  • Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management

  • Resumen • 4 páginas • 2024
  • Disponible en paquete
    • The Advertising Management Process, Disinvesting, and Elasticity.
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Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising

  • Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising

  • Resumen • 4 páginas • 2024
  • Disponible en paquete
    • Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
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Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media

  • Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media

  • Resumen • 4 páginas • 2024
  • Disponible en paquete
    • Newspaper, TV, Radio, and Magazines.
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Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media

  • Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media

  • Resumen • 4 páginas • 2024
  • Disponible en paquete
    • The Online Advertising Process, Types of Ads, and Consumer Privacy.
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Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media

  • Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media

  • Resumen • 2 páginas • 2024
  • Disponible en paquete
    • Themes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
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Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion

  • Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion

  • Resumen • 6 páginas • 2024
  • Disponible en paquete
    • Types of trade promotion, category management, and corporate advertising.
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Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships

  • Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships

  • Resumen • 4 páginas • 2024
  • Disponible en paquete
    • Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.
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Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling

  • Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling

  • Resumen • 4 páginas • 2024
  • Disponible en paquete
    • Modern selling philosophy, and steps in personal selling.
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