Southern Methodist University

Test bank for Community Public Health Nursing 7th Edition Nies

Test bank for Community Public Health Nursing 7th Edition Nies

Test bank for Community Public Health Nursing 7th Edition Nies

Community Public Health Nursing 7th Edition Nies Test Bank

Three-page summary of chapter one of Steven P. Lee's Ethics and War textbook, common for political science courses. Summarizes each section with the most important information. Includes direct quotes from the text if notable/useful for class discussions. Definition section at the end with all the key terms. Enjoy :)

What are Some Errors in Communication? correct answer: sources may not adequately transform the abstract idea into an effective set of symbols a properly encoded message may be first sent through the wrong channel and never make it to the intended receiver the receiver may not properly transform the set of symbols into the correct abstract idea feedback may be so delayed or distorted that it is of no use it the sender Encoding correct answer: process of having the sender transform...

The Customer is... correct answer: everyone's responsibility. Goals of Marketing correct answer: (1) Discover (assess) the needs and wants of prospective customers. (2) Satisfy these needs and wants through EXCHANGES Requirements for Marketing to Occur correct answer: -Two + Parties with Unsatisfied Needs -A Desire and Ability to be Satisfied -A Way for the Parties to Communicate -Something to Exchange customer value proposition correct answer: a promise to the target consume...

_______ needs and wants of customers and _______ them correct answer: discover, satisfy - goals of marketing people with both the desire and the ability to buy a specific offering correct answer: market a promise to your target customer of the value that your product/service will deliver correct answer: value proposition the 4 p's correct answer: product, price, promotion, place personal relationship between organization and its individual customers correct answer: relationship...

Elements necessary in order for marketing to occur -2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valuable) societal marketing concept calls upon marketers to balance 3 considerations in setting their marketing policies: - consumer wants & satisfaction -company profits -public interest (ex. toms, so...

Marketing correct answer: Delivery of customer satisfaction at a profit Goals of marketing correct answer: Attract new customers with value and keep current customers with satisfaction Requirements for Marketing correct answer: Two or more parties with unsatisfied needs Desire and ability to satisfy needs A way to communicate Something to exchange Target market correct answer: One or more specific groups of potential customers towards which an organization directs its marketing p...