University Of South Carolina - All Campuses

MKTG455/ MKTG 455 Exam 1 With Verified Answers Marketing Communications and Strategy What are Marketing Communications? - ANS: The collection of all elements in an organization's marketing mix that facilitates exchange by establishing shared meaning with its customers. How to create loyalty purchasing? - ANS: Through unique approach to customer experience utilizing all components of 4 P's of marketing How many aspects of 4 P's can we control as marketers? - ANS: All 4 4 P's...

MKT Exam 3 Price elasticity - ANS: a measure of the effect a price change has on consumer demand; percentage change in demand divided by percentage change in price. Elastic vs. Inelastic - ANS: Elastic: describes demand that is very sensitive to a change in price Inelastic: Describes demand that is not very sensitive to a change in price MSRP - ANS: manufacturer's suggested retail price Price discrimination - ANS: the business practice of selling the same good at different prices...

MKT 461/ MKT461 Exam 1 Updated With Correct Answers [Already Graded] Retailing - ANS: Adds value to products and services sold to consumers. •Stores, apps, and online. •May include lodging in a motel, home-delivered pizza. - At the end of the supply chain Evolution of retailing - ANS: •More than 80% of retail sales still made in stores. •The COVID-19 pandemic drove more people to online purchases. •250 of the top-earning retailers take in revenues in excess of $4.5 trillion. ...

MAT 141-B01 Sections 6.1 and 6.2 notes

MAT 141-B01 Sections 6.3 and 6.5 class notes

MAT 141-B01 Sections 6.6 and 7.1 notes

MAT 141-B01 Sections 7.2 and 7.3

MAT 141-B01 Section 7.4 notes

MAT 141-B01 Sections 7.5 and 7.6 notes

MAT 141-B01 Section 7.7