Intro To Communications COM 101 (CO101)

Boston University

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Class notes Intro To Communications - COM 101

Class notes Intro To Communications - COM 101
Notas de lectura • 13 páginas • 2025

Full, detailed class notes of the first classes of the COM 101 course. Includes guest speakers' notes and book concepts.

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Class notes: Intro To Communications - COM 101 (CO101)

Class notes: Intro To Communications - COM 101 (CO101)
Notas de lectura • 25 páginas • 2024

All class notes for the entire class of COM 101.

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$18.99
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Comprehensive notes on Advertising Promotion and Other Aspects of Integrated Marketing Communications from chapters 1-23

Comprehensive notes on Advertising Promotion and Other Aspects of Integrated Marketing Communications from chapters 1-23
Examen • 556 páginas • 2023

The document presents a comprehensive TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications," 9th Edition, authored by Terence A. Shimp and J. Craig Andrews. Divided into five parts, it covers a wide range of topics in Integrated Marketing Communications (I.M.C.). Part I introduces I.M.C. and explores brand equity, accountability, adoption, naming, and ethical considerations. Part II delves into fundamental I.M.C. planning, including segmentation, targeting...