MKT315 (MKT315)

MKT 315 Midterm Exam Spring Study Guide Última actualización de este documento:   hace

The following are marketing concepts that students are expected to know for the MKT315 Midterm Exam chapters 1-6,13,14 1. Marketing- 2. B2C and B2B markets- 3. Marketing mix / the 5-P’s- 4. Exchange and transaction- 5. Environmental Forces / environmental scan. 6. Evolution of Marketing / eras / Marketing Concept. 7. Organizational buyers vs. Ultimate Consumers 8. Profit equation 9. Market segmentation 10. SWOT analysis 11. Consumer behavior 12. SMART GOALS 13. Motivation (i.e. Maslow) 1...