marketing 100
Chamberlain College Nursing
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Resumen
Corporate Communication Worldwide
Chapter 1: The communication of organizations 
Corporate communication: the management function within an organization responsible for 
communication processes that are initiated from within the organization and thus trying to promote 
sustainable interaction between organization and public groups in the internal and external environment. 
 Communication should be a management function 
 It’s a multi layered process 
 It’s initiated by an organization 
 It should be a sustainable...
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