Columbia Southern University

This document is an academic journal entry titled "Unit VIII Journal: Ethical Concerns for Marketing" for the course MKT 5301-Advanced Marketing. It analyzes the ethical, product, pricing, and promotional strategies for a controversial product: a bubble gum that offers sequential flavors but carries the risk of turning consumers into a giant blueberry. I. Potential Ethical Issues The controversial nature of the product raises significant ethical concerns: Deceptive Advertising: Th...

This document analyzes AMC Theaters' performance, market strategies, and challenges before and after the COVID-19 pandemic. 1​ Impact of COVID-19 on AMC Theaters 1​ Prior to the pandemic, AMC enjoyed a stable revenue stream and a loyal customer base. 2​ The pandemic led to a drastic decline in attendance, with visits down by 64.6% by April 2020, contributing to a $36 billion loss in the cinema sector. Recovery has been slow, with AMC focusing on maximizing blockbuster potential ...

This document is an academic journal entry titled "Unit VII Journal: Value of Auctions in the Economy" for the course ECO 6301, Economics for Managers. It analyzes the mechanics, characteristics, and economic implications of different types of auctions and price discrimination. I. Auction Types and Mechanics An auction is a competition and bargaining process where competitors bid, and the winner is awarded the item with the largest bid, which can reveal the item's actual value. ...

This document is a two-part Unit VI Assignment for the course ECO 6301, Economics for Managers, focusing on the application of Game Theory, specifically identifying Nash Equilibrium and Dominant Strategies in competitive pricing scenarios between two firms.Part 1: Game Analysis (Payoffs: [8,8], [0,10], [10,0], [3,3])The first game models a scenario where both Firm 1 and Firm 2 can choose a "High Price" or a "Low Price."FindingResultJustificationDominant Strategy for Firm 1Yes, "Lo...

This document is a discussion post or essay analyzing the economic concept of Price Discrimination, using movie theaters as a real-world example. I. Price Discrimination Overview Definition: Price discrimination occurs when a seller charges different prices to different individuals for the same good or service. It is motivated by the need to increase profits by offering items to low-value buyers who would have otherwise not bought them due to higher prices. Real-World Example: Movie the...

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