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MKT 530 (MKT 5301)

Columbia Southern University

Aquí están los mejores recursos para pasar MKT 530 (MKT 5301). Encuentra MKT 530 (MKT 5301) guías de estudio, notas, tareas, y mucho más.

Libros populares

Marketing Management, Global Edition

Marketing Management, Global Edition

Philip Kotler, Kevin Lane Keller

1 documentos

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The Role of the 4Ps in Global Brand Strategy and Consumer Decision-Making MKT 5301-Advanced The Role of the 4Ps in Global Brand Strategy and Consumer Decision-Making MKT 5301-Advanced

  • The Role of the 4Ps in Global Brand Strategy and Consumer Decision-Making MKT 5301-Advanced

  • Ensayo • 7 páginas • 2025
  • This document is an academic essay titled "The Role of the 4Ps in Global Brand Strategy and Consumer Decision-Making" for the course MKT 5301-Advanced Marketing. It analyzes how a leading international brand, Apple Inc., employs the 4Ps marketing mix (Product, Price, Place, Promotion) and then applies the consumer buying decision process to a hypothetical new product launch. I. 4Ps Analysis of Apple Inc. A. Product Strategy Focus: Developing innovative products of superior quality tha...
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