Social Media and Social Networks

The University of Manchester (UOM)

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Trust in online markets

Notas de lectura

Trust in online markets
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5

mayo 2016

2015/2016
This document covers the topic of trust and feedback in Social Media platforms with specific references to online markets.
BMAN
$5.51 Más información

Social Media Marketing

Notas de lectura

Social Media Marketing
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4

abril 2016

2015/2016
This document describes steps in social advertising, its characteristics and various stakeholders that add value to the advertisement.
BMAN
$5.51 Más información

Social Advertising

Notas de lectura

Social Advertising
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6

abril 2016

2015/2016
This document describes how social advertisements works and what is the logic behind it. It explains key phenomenon like Homophily, Small world Phenomenon and Exposure as well.
BMAN
$5.51 Más información

Word of Mouth Marketing

Notas de lectura

Word of Mouth Marketing
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7

marzo 2016

2015/2016
This document describes the concept of Word-of-Mouth marketing, viral marketing and buzz marketing with other relevant theory that explains the concept.
BMAN
$5.51 Más información

Social Capital Applications

Notas de lectura

Social Capital Applications
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5

marzo 2016

2015/2016
This document describes Lecture 4 on Social Capital Applications. It describes the role of a broker in social media and social networks.
BMAN
$5.51 Más información

Social Media and Social Capital

Notas de lectura

Social Media and Social Capital
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6

marzo 2016

2015/2016
This document describes Social Capital and its types. It explains Dunbar's Number and other contradictions that arise in Social Capital.
BMAN
$5.51 Más información

Assessing the Value of Social Media

Notas de lectura

Assessing the Value of Social Media
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5

marzo 2016

2015/2016
This document describes how we can assess the value of social media. It goes through platform connectivity and describes the Toulmin's Model clearly.
BMAN
$5.51 Más información

Introduction to Social Media

Notas de lectura

Introduction to Social Media
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febrero 2016

2015/2016
This document introduces you to the world of social media. It briefs on the technology being used and how it is vital for management to understand this.
BMAN
$4.82 Más información