Business management

The Guide was compiled by your consulting club members to help you prepare for the first step towards your dream consulting job – the interview.

Business >>> The organized effort of individuals to produce and sell, for a profit, the goods and services that satisfy society's needs. What are the four resources a business needs in order to be successful? >>> Human resources, material resources, informational resources, and financial resources. What do service businesses do? >>> They provide services. Ex: Haircuts, legal advice, tax preparation, etc. Intermediary >>> Go-between; mediator. A...

Barton Interiors is a proposed venture that will offer comprehensive interior design services for homes and offices in the Boulder, Colorado area. Barton Interiors also will provide access to products to complement the design consulting services including furniture, both new and antique, decorator fabric, and home and office accessories. This venture offers the personalized services the target market desires and can afford in a way that is unique from concept to implementation.

Final exam on international marketing

SOCIAL CLASS AND CONSUMER BEHAVIOUR

COMMUNICATION AND CONSUMER BEHAVIOUR

CONSUMER ATTITUDE FORMATION AND CHANGE

CONSUMER DECISION-MAKING

CONSUMER INFLUENCE AND THE DIFFUSION OF INNOVATIONS

CONSUMER LEARNING