Vrije Universiteit Amsterdam (VU) • Msc. Marketing

This is a summary of all the papers discussed in Consumer Behavior for the premaster marketing at the VU Amsterdam. The summary summarizes and explains all papers and the studies withing the paper. Not just to the point, but very explanatory.

Lecture notes divided into topics that are relevant for the exam.

Lecture notes Marketing Strategy (including the ethics lectures)

Extensive lecture notes for the course retail management and e-commerce

This document includes summaries of all the relevant articles for the DMT exam 2020, divided into the question topics.

Summary of all lectures for the course DMT 2020. Also including explanation tables of articles.

This document will sufficiently prepare you for the exam in marketing strategy. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Grade achieved through this summary: 8.3

This document serves as an addition to the lecture summary of customer and marketing analytics from the academic year 2019/2020. It includes a detailed summary of the steps discussed in class for the program SPSS. The document is especially helpful for students not too familiar with SPSS. Grade achieved through this summary and the lecture summary: 9.2 (It is advised to buy the bundle)

This document will sufficiently prepare you for the exam in customer and marketing analytics. It includes a summary of all lectures covered in the academic year 2019/2020. Grade achieved through this summary: 9.2

This document will sufficiently prepare you for the exam in digital marketing and technology. It includes a summary of all lectures and all relevant articles from the academic year 2019/2020. Lecturer: Emile Lancee. Grade achieved through this summary: 8.6