Universiteit van Amsterdam (UVA) • Business Administration

Hi! This document is a summary of week 1 material, it can be used to study for the exam but also to use as a manual for your tutorial group assignments.

Final grade: 9.7. This summary includes all the content from the readings and the lectures, also including reading questions. This is all you need to know for the final/resit. It is all clearly explained with figures from the lectures/readings. For the MSc Business Administration (consumer marketing & digital marketing) at the UvA.

Full summary that includes everything that was covered during the lectures, including slides, and extra information from the mandatory articles.

This summary for Theories of Marketing condenses the key marketing theories, frameworks, and research from multiple complex academic articles into one clear, organized document. Ideal for the Master Business administration, because it highlights essential concepts, practical examples, and exam-relevant insights, helping to quickly understand and revise the marketing ideas without reading the full articles.

Extensive and complete summary of all lectures, mandatory readings and quiz answers. This summary includes all 6 weeks of classes, including article summaries and lecture summaries, as well as example quiz questions. The summary also includes possible exam questions with extensive possible answers.

All articles + videos from the lecture and seminars of Social Media Marketing. 6314M0345Y University of Amsterdam

This summary includes Chapter 1 up to and including Chapter 10 from the book Analysis in qualitative research by Boeije, H. R. (2010). It contains all of the materials that need to be studied for the Projects Qualitative Research Methods exam.

This summary includes Chapter 1 up to and including Chapter 18, excluding Chapters 11,13,14,15,16 from the book Organizational Behaviour by Robbins, S., & Judge, T. A. (2019). It includes all of the materials that need to be studied for the Organisational Behaviour exam, including definition lists per chapter.

This summary includes Chapter 1 up to and including Chapter 15 from the book Financial Accounting with International Financial Reporting Standards by Weygandt, J.J., Kimmel, P.D., and Kieso, D.E. (2019). It includes all the materials that need to be studied for the Financial Accounting 1 for Business exam.

This summary contains Chapters 5,6,8,9,10,13,15,16,17,18,22,24,25,26,28,30,31,32,33,34,35,36,38 from the book Modern Principles of Economics by Tyler Cowen and Alex Tabarrok. It contains all the materials that need to be studied for the Economics exam, including defintion lists per chapter.