Social influence, public communication and advertising
Universiteit Utrecht (UU)
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Notas de lectura
SIPA - All lectures for the exam - Fully typed out (Social Influence, Public Communication and Advertising)
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--836noviembre 20202020/2021
- Fully typed out document of lectures 1, 2, 3 and 5 (exam material) for Social Influence, Public Communication And Advertising (SIPA).

Lecture 1: (Dis)trust and resistance; The human parking brake.
Lecture 2: Social heuristics; mechanics of human decision-making (Cialdini).
Lecture 3: Motivation and well-being; Understanding human values.
Lecture 5: Groups and identities; customizing the message.
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$7.23 Más información
Madouc
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Resumen
Extensive summary of the articles of Social Influence, Public Communication and Advertising (SIPA)
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4.4(5)4.47035noviembre 20202020/2021
- Extensive summary of all the articles required for the course Social Influence, Public Communication and Advertising (SIPA). The articles included in this summary are:
- Scholer et al. (2020)
- Berger (2020)
- Cialdini (2001)
- Huta (2016)
- Schwartz (2012)
- Matz et al (2017)
- Berger (2014)
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$10.85 Más información
melissadb
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Lote
Summary literature & lectures - social influence, public communication and advertising
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3.0(1)3.0132noviembre 2018
- This summary includes the literature and lectures of the course social influence, public communication and advertising 2018/2019 at the Utrecht University. This clear summary provides an overview with the core concepts of the most important theories.
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$10.25 Más información
meike0711
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Resumen
Summary lectures - social influence, public communication and advertising (incl. Cialdini)
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4.0(2)4.0314noviembre 20182018/2019
- This summary includes the lectures of the course social influence, public communication and advertising 2018/2019 at the Utrecht University. This summary provides an overview of the lectures given by M.A. Strick.
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$6.63 Más información
meike0711
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Resumen
Summary literature - social influence, public communication and advertising (incl. Cialdini)
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4.5(2)4.5629noviembre 20182018/2019
- This summary include the literature of the course social influence, public communication and advertising 2018/2019 at the Utrecht University. This clear summary provides an overview with the core concepts of the most important theories. It includes Cialdini Influence: Science and practice and six articles (Berger, J., 2014; Knowles, E.S., & Riner, D.D., 2007; Friese, M., Wänke, M., & Plessner, H., 2006; Matz, S. C., Kosinski, M., Nave, G. & Stillwell, D. J., 2017; Moyer-Gusé, E., 2008; Gass, R...
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$8.44 Más información
meike0711