Universiteit Leiden (UL) • Master economic and consumer psychology

Summary of the lectures, all the articles, and my own lecture notes.

This summary contains all the lectures and mandatory readings for the master course of The Psychology of Economic Behaviour.

A detailed summary of all the lectures in the environmental psychology elective course, which includes a summary of all the papers for the various weeks. It literally contains all the information you need to pass this course. NB: I used only this for the course and got an 8,5 for the exam!:)

English lecture notes of all the 7 meetings of Environmental Psychology, given by Arianne van der Wal, and the guest lectures in 2020/2021. It is a transcript of everything she says during the lectures. This summary includes all literature and all notes. The lecture notes describe exactly what she thinks is important!

Questions> Imagine you are part of a police department in search of a serial killer. Explain a scientific finding from environmental psychology that could help you locate the serial killer. Mention and explain the relevant finding, and summarize the steps that the finding prescribes for tracing the killer. An investment bank wants their clients to care more about their retirement and start investing more in pension funds. What would you advise the investment bank to do and why would t...

Essay 1> An audience of one: Behaviorally targeted ads as implied social labels. Essay 2 > Goal-attribute compatibility in consumer choice.

How to position a product_ Strategies and insights

emotional attachment to the brand . motional brand attachment and brand personality: The relative importance of the actual and the ideal self. References Malär, L., Krohmer, H., Hoyer, W. D., Nyffenegger, B. (2011). Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self. Journal of Marketing, 75, 35-52. References Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of Marketing Research...

humour’s distraction properties inhibit the formation of negative brand associations (BA), secondly, it favours positive BA by eliciting positive emotions (Strick, Holland, Van Baaren, & Van Knippenberg, 2012). Essay 2: Considerations for positive evaluations before even buying References Šeinauskienė, B., Maščinskienė, J., & Jucaitytė, I. (2015). The relationship of happiness, impulse buying and brand loyalty. Procedia-Social and Behavioral Sciences, 213, 687-693. Shah, S. S....

Target Audience. essay 1> An audience of one: Behaviorally targeted ads as implied social labels. ). essay 2 Goal-attribute compatibility in consumer choice.