Tilburg University (UVT) • Marketing Management or Marketing Analytics
Las últimas cargas en Marketing Management or Marketing Analytics @ Tilburg University (UVT). ¿Buscas apuntes de Marketing Management or Marketing Analytics en Tilburg University (UVT)? Tenemos un montón de apuntes, guías de estudio y notas de estudio disponibles para Marketing Management or Marketing Analytics en Tilburg University (UVT).
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Cursos Marketing Management or Marketing Analytics @ Tilburg University (UVT)
Notas disponibles para los cursos siguiente de Marketing Management or Marketing Analytics en Tilburg University (UVT)
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Brand management 328032-M-6 10
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Business research techniques 1
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Conjoint Analysis- 328053-M-6 1
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Empirical Methods in Finance 323063-M-6 1
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Experimental Research 300438M6 2
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Introduction To Research In Marketing 328050-M-6 6
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Market Assessment 328043-M-6 1
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Marketing Channel Management 328244-M-6 5
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Marketing Communication 328248-M-6 5
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Pricing and Monetization Strategies 350933-M-6 4
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Pricing and Revenue Analytics 328063-M-6 1
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Strategic Marketing Management 328251-M-6 3
Último contenido Tilburg University (UVT) • Marketing Management or Marketing Analytics
A clear summary of the lectures and tutorials for the course Marketing Channel Management, part of the MScs Marketing Management/Analytics at Tilburg University. If you have any questions, don't hesitate to ask! 
 
Note: the notes from the tutorials are incorporated in summary
- Package deal
- Resumen
- • 18 páginas's •
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Tilburg University•Marketing Channel Management
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Cluster A courses MSc Marketing Management/Analytics• Por UvTstudent98
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A clear summary of the lectures and tutorials for the course Marketing Channel Management, part of the MScs Marketing Management/Analytics at Tilburg University. If you have any questions, don't hesitate to ask! 
 
Note: the notes from the tutorials are incorporated in summary
A clear, structured summary of the lectures (PowerPoint + notes) of Brand Management, as part of the MScs Marketing Management/Analytics at Tilburg University. Henk Roest's PowerPoints are somewhat messy and chaotic, but this summary will provide you with the necessary information to ace the exam. If you have questions, don't hesitate to contact me! 
 
Please, also have a look at my other summaries. I also have a summary for the papers!
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- Resumen
- • 34 páginas's •
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Tilburg University•Brand Management
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Papers and Lectures Brand Management• Por UvTstudent98
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A clear, structured summary of the lectures (PowerPoint + notes) of Brand Management, as part of the MScs Marketing Management/Analytics at Tilburg University. Henk Roest's PowerPoints are somewhat messy and chaotic, but this summary will provide you with the necessary information to ace the exam. If you have questions, don't hesitate to contact me! 
 
Please, also have a look at my other summaries. I also have a summary for the papers!
This document is a summary of the lectures of brand management. Next to the slides, the explanations and examples given in the lectures are also featured in this document. This makes it a good preparation for the exam.
- Resumen
- • 31 páginas's •
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Tilburg University•Brand Management
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This document is a summary of the lectures of brand management. Next to the slides, the explanations and examples given in the lectures are also featured in this document. This makes it a good preparation for the exam.
This document is a summary of the first lecture and all the web clips for Marketing Channel Management
- Package deal
- Resumen
- • 15 páginas's •
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Tilburg University•Marketing Channel Management
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Exam material Marketing Channel Management• Por SummaryTilburg
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This document is a summary of the first lecture and all the web clips for Marketing Channel Management
A complete summary, including an overview of the relevant output in R. This course is part of the MSCs Marketing management and marketing analytics at Tilburg University.
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- Resumen
- • 28 páginas's •
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Tilburg University•Introduction To Research In Marketing
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Cluster A courses MSc Marketing Management/Analytics• Por UvTstudent98
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A complete summary, including an overview of the relevant output in R. This course is part of the MSCs Marketing management and marketing analytics at Tilburg University.
This is a summary of the course Market Assessment. It includes all the exam material (lectures, cases and tutorials). 
 
Subjects: 
- Introduction to market assessment 
- Segmentation & targeting 
- Framework solving cases 
- Market share & market size 
- Advertising & sales force 
- Competition & scenario
- Resumen
- • 7 páginas's •
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Tilburg University•Market Assessment
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This is a summary of the course Market Assessment. It includes all the exam material (lectures, cases and tutorials). 
 
Subjects: 
- Introduction to market assessment 
- Segmentation & targeting 
- Framework solving cases 
- Market share & market size 
- Advertising & sales force 
- Competition & scenario
This is a summary of the papers and lectures of the course Strategic Marketing Management. It includes the following topics: 
 
- Lecture 1: Introduction 
- Lecture 2: Strategic decision-making 
- Lecture 3: Innovation 
- Lecture 4: Online marketing strategy 
- Lecture 5: Strategic social responsibility 
- Lecture 6: Strategic pricing 
- Lecture 7: Customer experience
- Resumen
- • 8 páginas's •
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Tilburg University•Strategic Marketing Management
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This is a summary of the papers and lectures of the course Strategic Marketing Management. It includes the following topics: 
 
- Lecture 1: Introduction 
- Lecture 2: Strategic decision-making 
- Lecture 3: Innovation 
- Lecture 4: Online marketing strategy 
- Lecture 5: Strategic social responsibility 
- Lecture 6: Strategic pricing 
- Lecture 7: Customer experience
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
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- Resumen
- • 7 páginas's •
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Tilburg University•Marketing Communication
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Marketing Communications • Patrick De Pelsmacker, Maggie Geuens• ISBN 9781292135762
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Summary Modules and Book Marketing Communication• Por dilemmasmit
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Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: 
- Module 2 (breaking through the advertising clutter) 
- Module 3 (pre-suasion and persuasion) 
- Module 4 (affective persuasion) 
- Module 5 (consumer inferences) 
- Module 6 (social nudges and social influence) 
- Module 7 (issues in media planning)
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- Resumen
- • 5 páginas's •
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Tilburg University•Marketing Communication
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Summary Modules and Book Marketing Communication• Por dilemmasmit
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This is a summary of the modules that are discussed in the course Marketing Communication. It includes the following modules: 
- Module 2 (breaking through the advertising clutter) 
- Module 3 (pre-suasion and persuasion) 
- Module 4 (affective persuasion) 
- Module 5 (consumer inferences) 
- Module 6 (social nudges and social influence) 
- Module 7 (issues in media planning)
Summary of the course Introduction To Research in Marketing (fall) with the following subjects: 
- Introduction, data exploration and visualization 
- ANOVA 
- Cluster analysis 
- Factor analysis 
- Logistic regression 
- Conjoint analysis 
- Multidimensional scaling
- Book
- Resumen
- • 12 páginas's •
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Tilburg University•Introduction To Research In Marketing
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Multivariate Data Analysis: Pearson International Edition • J. Hair, William C. Black• ISBN 9781292021904
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Preparando tu documento...
Summary of the course Introduction To Research in Marketing (fall) with the following subjects: 
- Introduction, data exploration and visualization 
- ANOVA 
- Cluster analysis 
- Factor analysis 
- Logistic regression 
- Conjoint analysis 
- Multidimensional scaling