Service Marketing
Tilburg University (UVT)
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Resumen
Samenvatting / Summary of Services Marketing (323623-B-6)
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---93enero 20232022/2023
- This is my summary of the Services Marketing course. It consists of 93 pages and is an elaboration/summary of the material. 
The content of this subject is: 
1 Service Conceptualisation 
2 Service Customer 
3 Perceived Service Quality (PSQ) 
4 Measuring PSQ 
5 Services marketing Research 
6 Relationship + Complaint Management 
7 Service Design + Standards / personnel 
8 Intermediaries / Physical evidence 
9 Managing Demand: Yield 
10 Managing Demand: Wait 
11 Services Communication 
12 ...
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$8.40 Más información
WendyHu
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Lote
Everything you need for the Services Marketing exam!
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--343noviembre 2020
- A summary of all the lectures, all the papers and the entire book from the course Services Marketing at Tilburg University (2020). This bundle includes everything you need for the exam!
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$10.21 Más información
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Resumen
Services Marketing: Summary of Integrating Customer Focus Across the Firm
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4.0(1)4.013107noviembre 20202020/2021
- Complete summary of the book Integrating Customer Focus Across the Firm by Alan Wilson and Valarie A. Zeithaml (3rd Edition). For the course Services Marketing at Tilburg University. It includes everything needed for the exam!
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$5.40 Más información
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