Rijksuniversiteit Groningen (RUG) • Marketing
Las últimas cargas en Marketing @ Rijksuniversiteit Groningen (RUG). ¿Buscas apuntes de Marketing en Rijksuniversiteit Groningen (RUG)? Tenemos un montón de apuntes, guías de estudio y notas de estudio disponibles para Marketing en Rijksuniversiteit Groningen (RUG).
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Cursos Marketing @ Rijksuniversiteit Groningen (RUG)
Notas disponibles para los cursos siguiente de Marketing en Rijksuniversiteit Groningen (RUG)
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B2B Marketing EBM808B05 10
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Behavioural Decision making 1
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Behavorial Perspectives on Corporate Governance 1
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Brand & Product Management EBM073A05 6
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Business Research Methods 1
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Conflict management 1
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Consumer Psychology EBM07A05 10
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Customer management EBM075A05 7
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Customer models EBM076A05 4
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Data Science and Marketing Analytics 2
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Developing for Markets 1
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Digital Marketing Analytics 1
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Digital Marketing Intelligence EBM079B05 2
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Foreign Market Entry Strategies EBM090B05 1
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Franchising EBM046A05 6
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Human Resource Management 2
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Market engineering 1
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Market Models 3
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Marketing 1
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Marketing & Consumer Well-being 2
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Marketing and consumer wellbeing EBM192A05 1
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Marketing and Well-being 2
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Marketing Communication EBM078A05 4
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Marketing Engineering 1
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Marketing Research EBB085A05 3
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Marketing Research Methods EBM080A05 9
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Organizational Theory and Design 3
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Retail & Omnichannel Marketing EBM880B05 3
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Retail management 1
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Retail marketing 9
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Specalization Course Marketing 1
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Specalization course Strategy & Innovation 1
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Strategic Management 1
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Strategic Marketing EBM081B05 10
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Strategy & Innovation Management 3
Libros populares Rijksuniversiteit Groningen (RUG) • Marketing
Naresh K Malhotra, Naresh K. Malhotra • ISBN 9780136094234
Últimos notas y resúmenes Rijksuniversiteit Groningen (RUG) • Marketing
This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...
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- Resumen
- • 33 páginas's •
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Rijksuniversiteit Groningen•B2B Marketing
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Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles• Porfrankboneschansker
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This document consists of an extensive summary of the three mandatory articles for the B2B course. It has a pleasant layout that makes it easy to read and learn. The mandatory articles: Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of marketing, 81(4), 45-66. Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L., & Cuevas, J. M. (2018). Which resources and capabilities underpin strategic key account m...
This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!
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- Resumen
- • 132 páginas's •
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Rijksuniversiteit Groningen•B2B Marketing
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Summary bundle B2B Marketing (EBM808B05) Book chapters & Articles• Porfrankboneschansker
Vista previa 5 fuera de 132 páginas
This extensive summary contains all mandatory chapters of the book "B2B Customer Value Marketing -the essentials", (by Dr Jean-Pierre Thomassen). Only chapter 12 will not be discussed, due to the fact that this will not be exam material. The other 14 (!) chapters are discussed in detail. The document has a structured layout that makes learning the material easier than ever!
This is a highly structured, extensive summary that includes all required articles for the Retail & Omnichannel (ROM) exam!
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- • 65 páginas's •
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Rijksuniversiteit Groningen•Retail & Omnichannel Marketing
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This is a highly structured, extensive summary that includes all required articles for the Retail & Omnichannel (ROM) exam!
Bevat samenvatting van de artikelen van het vak Foreign Market Entry Strategies
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- • 34 páginas's •
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Rijksuniversiteit Groningen•Foreign Market Entry Strategies
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Bevat samenvatting van de artikelen van het vak Foreign Market Entry Strategies
Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
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- • 50 páginas's •
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Rijksuniversiteit Groningen•Digital Marketing Intelligence
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Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
All the materials for the exam. 7 as end grade, only by learning this summary.
- Resumen
- • 105 páginas's •
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Rijksuniversiteit Groningen•Marketing Research Methods
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All the materials for the exam. 7 as end grade, only by learning this summary.
All the relevant articles and lectures. So, also the articles summarized all. Also print screens of the lectures and everything important in it,
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- • 72 páginas's •
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Rijksuniversiteit Groningen•Marketing and consumer wellbeing
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All the relevant articles and lectures. So, also the articles summarized all. Also print screens of the lectures and everything important in it,
All the relevant articles and lectures for the exam. Also includes print screens from the slides/lectures. So, also all the articles are summarized!
- Resumen
- • 104 páginas's •
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Rijksuniversiteit Groningen•Consumer Psychology
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All the relevant articles and lectures for the exam. Also includes print screens from the slides/lectures. So, also all the articles are summarized!
All the relevant articles and lectures for the exam. All summarized per week and broadly discussed. So, also includes summaries of all the articles. Also print screens from the slides/lectures in it.
- Resumen
- • 83 páginas's •
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Rijksuniversiteit Groningen•Retail & Omnichannel Marketing
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All the relevant articles and lectures for the exam. All summarized per week and broadly discussed. So, also includes summaries of all the articles. Also print screens from the slides/lectures in it.
This document contains comprehensive summaries of all mandatory articles for the Consumer Psychology (EBM074A05) course. All articles covered in the seminars are described in detail in this summary! This structured summary offers a great basis for successful exam preparation!
- Resumen
- • 83 páginas's •
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Rijksuniversiteit Groningen•Consumer Psychology
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This document contains comprehensive summaries of all mandatory articles for the Consumer Psychology (EBM074A05) course. All articles covered in the seminars are described in detail in this summary! This structured summary offers a great basis for successful exam preparation!