Digital Marketing Intelligence

Rijksuniversiteit Groningen (RuG)

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Summary all articles Digital Marketing Intelligence 2022-2023

Resumen

Summary all articles Digital Marketing Intelligence 2022-2023
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marzo 2023

2022/2023
Summary all articles Digital Marketing Intelligence 2022-2023 - Chapman, C., Feit, E.M. (2019). Association Rules for Market Basket Analysis. - Kannan, P. K. and Hongshuang Li (2017). Digital marketing: A framework, review and research agenda. - Kukar-Kinney, M., Scheinbaum, A. C., Orimoloye, L. O., Carlson, J. R., & He, H. (2022). A model of online shopping cart abandonment: evidence from e-tail clickstream data. - Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpos...
ba2000
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Samenvatting voor Digital Marketing Intelligence EBM079B05 2022

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Samenvatting voor Digital Marketing Intelligence EBM079B05 2022
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junio 2022

2021/2022
Samenvatting van de lectures gegeven in afgelopen semester
michalandsman
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DMI, Digital Marketing Intelligence notes

Notas de lectura

DMI, Digital Marketing Intelligence notes
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abril 2022

2021/2022
I only studied this and i passed with a 8.8
georgie_vw
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SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022

Resumen

SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022
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marzo 2022

2021/2022
Summary of required articles of the course DMI at the RUG (2021-2022): - Digital marketing: A framework, review and research agenda (Kannan & Li, 2017) - Exploring the effects of what (product) and where (website) characteristics on online shopping behavior (Mallapragada et al., 2016) - Path to purpose? How online customer journeys differ for hedonic versus utilitarian purchases (Li et al., 2020) - Online display advertising for CPG brands: (when) does it work? (Van Ewijk et al., 2021) -...
RUGstudent123
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Digital Marketing Intelligence

Rijksuniversiteit Groningen (RuG)

Summary all articles Digital Marketing Intelligence 2022-2023

Samenvatting voor Digital Marketing Intelligence EBM079B05 2022

DMI, Digital Marketing Intelligence notes

SUMMARY ALL ARTICLES Digital Marketing Intelligence - MADS RUG 2021-2022