Consumer Behaviour

Radboud Universiteit Nijmegen (RU)

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Consumer Behavior

Wayne D. Hoyer, Deborah J. Macinnis

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Summary & Lectures - Consumer Behaviour: MAN-MMA024

Summary & Lectures - Consumer Behaviour: MAN-MMA024
Resumen • 50 páginas • 2025

This clear and concise summary covers all the essential theories, models, and cases from the Consumer Behaviour course. It explains complex concepts in an easy-to-understand way, saving you time while helping you focus on what really matters for the exam. With this summary, you’ll be well-prepared to the master key topics. Perfect for students who want to study efficiently and pass the course with confidence.