Consumer Behavior

Radboud Universiteit Nijmegen (RU)

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 Consumer behavior - Summary book chapters (short)
  • Consumer behavior - Summary book chapters (short)

  • Resumen • 19 páginas • 2025
  • Summary of all the essential chapters of the book of Consumer Behavior in a very concise way.
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Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book) Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
  • Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)

  • Resumen • 24 páginas • 2023
  • This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
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Oefenvragen meerkeuze+open per hoofdstuk Consumer Behavior Oefenvragen meerkeuze+open per hoofdstuk Consumer Behavior
  • Oefenvragen meerkeuze+open per hoofdstuk Consumer Behavior

  • Entrevista • 53 páginas • 2019
  • In dit document vind je eindeloos veel oefenvragen die je kunt gebruiken voor het tentamen Consumer Behavior. Zowel meerkeuze als open vragen de antwoorden. Ze zijn gecategoriseerd per hoofdstuk, net zoals bij het gewone tentamen was (van Consumer Behavior op de Radboud Universiteit). Succes!
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Consumer Behavior Summary (Book, Articles, and Lectures) Consumer Behavior Summary (Book, Articles, and Lectures)
  • Consumer Behavior Summary (Book, Articles, and Lectures)

  • Resumen • 55 páginas • 2019
  • Summary for Consumer Behavior course at Radboud University, includes exam-relevant chapters from the book, the articles, and lecture notes. Book: Hoyer, W.D., D.J. MacInnis and R. Pieters (2018), Consumer Behavior, 7e Edition, Boston, USA, Cengagelearning. [ISBN-number: 978-1-305-50727-2 Chapters 1,2,3,4,5,6,7,8,9,10, and 17 Articles: Briñol, P., Rucker, D. D., & Petty, R. E. (2015). Naïve theories about persuasion: Implications for information processing and consumer attitude change. Fransen...
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Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 + 17 | 7th edition Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 + 17 | 7th edition
  • Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 + 17 | 7th edition

  • Resumen • 48 páginas • 2018
  • Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
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Summary Consumer Behavior Articles (2018/2019)
  • Summary Consumer Behavior Articles (2018/2019)

  • Resumen • 32 páginas • 2018
  • Summary of all the articles of the Consumer Behavior course (2018/2019). The following articles are included: Brinol et al (2015), Fransen et al (2015), MacInnis et al (1991), Hung et al (2017), Cacioppo et al (2018), Garnett et al (2014), Evans (2008), Evans and Stanovic (2013), Thaler and Sunstein (2008), Benartzi et al (2017) and Velema et al (2018).
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Consumer Behavior book resume (Schiffman & Wisenblit)
  • Consumer Behavior book resume (Schiffman & Wisenblit)

  • Resumen • 31 páginas • 2017
  • Hoofdstukken 1tm9 en 14 en 15, samengevat.
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