Introduction to International Business

This is a complete summary of Introduction to International Business. It contains a summary of all the chapters in the book and the key terms.

alle aantekening die je nodig hebt om te slagen voor organization & people blok 1! aantekeningen zijn overgenomen tijdens de lessen en bevat alle stof dat je moet weten. het document bevat ook zelfgemaakte vragen. -- all the notes you need to pass your test for organization & people block 1! these notes are taken in class and covers everything you need to know. the document also contains with self made questions.

TWM 15: Develop a well-founded marketing plan to support the creation of value for international customers 1. Market Research: Analyze international markets, customer segments, trends, and competition. Use tools like PESTLE (Political, Economic, Social, Technological, Legal, Environmental) and SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses. 2. Customer Needs Assessment: Identify the unique needs and pain points of your international customers. 3. Value Proposition: Create a val...