Marketing

A summary about a part of the book ''Principles of Marketing''. Every concept is used and explained in details. This was my exam perperation. It is about the fundamentals of marketing. All the P's, Place, Promotion, Price & Product (and service). About digital marketing, the concepts of different marketing strategies, how to influence consumers and how they influence businesses, and a lot more.

Summary Principles of Marketing 17th Global Edition van Kotler. Be careful as it does not contain all the chapters of the book. I got very good grades with this summary so it is a good one!

Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade ;). Hope it helps!

Summary of chapter 1 Principles of marketing (Kotler)

A summary of the whole book of Marketing an Introduction. I have used this summary for my exam and got a 9,3. Every important part of the book is in here!