Erasmus Universiteit Rotterdam (EUR) • MSc Marketing Management

A concise summary of all the Consumer Behaviour lectures. Includes the most important concepts and their definitions, as well as screenshots of important slides/graphics. This summary was written for the 2021/2022 open book exam.

A summary of all the material for Consumer Marketing Research (only lectures). It includes concept definitions, steps of the marketing research process, how to interpret R output, and screenshots of important lecture slides etcetera.

A summary of all the articles mandatory for the exam. A focus on the theoretical frameworks and findings/conclusions (no methods). Written for the October 2021 exam.

All chapters are summarized and shown in a clear and easy to understand fashion. Each chapter is easy to navigate to and shown in the appendix. Only the most important elements were summarized. Saves over 500 pages of reading. PS we update this document whenever a new version is available. You can download it for free after purchase of this document.

Basically whatever you need for the exam (even more). I included Stefano's exact words and quote in the lectures, my own explanation for the tough slides and tricky theories. Long sentences are for explanations to help you better understand. Recommended to use it along with Stefano's slides.

Lectures marketing strategy summary

Summary articles marketing strategy