Erasmus Universiteit Rotterdam (EUR) • Communication and Media

Articles, book and lectures

Summary of articles and lecture content

Lecture notes from first year IBCoM course Introduction to Statistical Analysis (ISA)

This summary covers the important topics from the required readings for corporate communication (CM2041) as of . The book used is "Corporate Communication" by Joep Cornelissen, 4th edition (2014).

This document is providing an in depth summary of the course international and global communication of BA year 2 of the communication and media programme. The summary includes notes of all the lecture slides of the 8 week long course and some important articles that are provided as relevant course material. It has information for both a general understanding of the topic and the most recent and important developments as well as the necessary information and knowledge for the exam.

This summary includes notes of all the lecture slides and important information from the course textbook. It is a summary of the 8 weeks long class on digital marketing strategies, tools which is also informative about the steps of creating a digital communication strategy.

This is an exam preparation document for International and Global Communication (CM2001) in IBCoM. This document helps you prepare for your exam and involves a summary of materials in this course.

In order to understand, analyze and make sense of diverse changes in the social world, research is paramount. This course aims to provide theoretical and applied knowledge in the different methods of qualitative social scientific research and an understanding of how to analyse and interpret the data gathered through these methods. This course first focuses on methods of qualitative data collection (e.g., focus groups, interviews, observation) and then on different forms of qualitative data analy...

In today’s society, social media marketing is ubiquitous. The aim of this course is to provide students with theoretical background as well as initial practical experiences to prepare them for entry level jobs in social media marketing. We discuss relevant theoretical knowledge about (social media) marketing communication, while striving for practical skills to develop social media marketing strategies. The main goal of the course is, thus, to create a theoretical foundation which can be appl...

This summary includes an in-depth summary of all 8 weeks worth of course material of Qualitative Methods a.k.a QMMC. The mix of notes from lecture slides and the course readings from various articles are provided for each week.