Consumer Behaviour
Erasmus Universiteit Rotterdam (EUR)
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Notas de lectura
Lecture notes Consumer Behaviour
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---46diciembre 20252025/2026
- We had an open book exam and I used all of these notes during the exam. My final grade was a 7.0. 
 
The notes are based on the lectures and tips from the teacher.
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$7.31 Más información
juliettemarhe
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Resumen
Summary - Consumer Behavior (FEB13012) - 9.6 grade
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---21octubre 20252024/2025
- This document provides a comprehensive summary of all lectures for the course Consumer Behavior (FEB13012) at Erasmus University Rotterdam, covering material from January to February 2025. Topics include foundational behavioral economics, consumer decision-making models, cultural and psychological influences, heuristics and cognitive biases, perception, motivation, attitudes, and personality theories.
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$7.28 Más información
pienstruijs
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Resumen
Summary Consumer Behaviour Marketing Management Erasmus University
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5.0(1)5.01453noviembre 20232023/2024
- This is an extensive summary of the subject Consumer Behaviour at Rotterdam School of Management. It includes all notes from class and examples. I got an 8.5 with this summary.
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$8.54 Más información
lauralisa
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Otro
Mindmap lecture slides Consumer behaviour
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--31octubre 20232023/2024
- Hi! 
I made a mindmap of all lecture slides. The mindmap contains all necessary information for the exam and can be printed on 2x A3 papers, so you do not have to struggle with lots and lots of paper during your open book exam. A nice bonus is that we save some trees in the process! 
 (please keep in mind that the lettertype when printed is small, so if you find that uncomfortable, maybe this option is not for you)
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$4.26 Más información
celinemassop
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Resumen
Summary of Chapter 11 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Where are we going?
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---11julio 20222019/2020
- Summary of Chapter 11 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Where are we going?
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$4.26 Más información
xmary
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Resumen
Summary of Chapter 8 - 10 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Macro-view of consumption
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---32julio 20222019/2020
- Summary of Chapter 8 - 10 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Macro-view of consumption
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$7.92 Más información
xmary
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Resumen
Summary of Chapter 3 - 7 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Micro-view of consumption 

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--160julio 20222019/2020
- Summary of Chapter 3 - 7 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Micro-view of consumption
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$7.92 Más información
xmary
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Resumen
Summary of Chapter 1 and 2 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Historical and Current Perspectives on Consumption
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---17julio 20222019/2020
- Summary of Chapter 1 and 2 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Historical and Current Perspectives on Consumption
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$4.87 Más información
xmary
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Resumen
Summary Consumer Behaviour (BM01MM)
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---36diciembre 20212021/2022
- everything discussed in the lectures, needed for the exam, is described and explained. A summary of the end of every lecture is provided. Figures are included to make concepts clearer and easier for understanding.
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$7.92 Más información
sarahcito1
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Lote
Block 1 MM: Consumer Behavior + Research
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4.0(1)4.0102diciembre 2021
- All you need to know for the first block of Marketing Management at RSM. Every lecture is being discussed in great detail, including many examples and for Consumer Marketing Research including a practice exam. My grades for these courses: 8.0 and 8.5 and all I have studied these documents.
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$12.81 Más información
riannestals