SPMT 370

SPMT 370 EXAM 3 QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ What is the heart of consumer decision making? Value The basic consumer behavior process works in conjunction with the... decision making process 5 stages of decision making process 1. Problem/opportunity = want/need recognition 2. Search for information related to want/need 3. Evaluation of alternatives/options 4. Choice/decision 5. Post-choice and consumption evaluation Extended decision making consumers mov...

SPMT 370 UNIT 1 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ Motivation Driving force behind action needed to achieve a goal motivation influences Consumer wants and needs Consumer Personality (individual characteristics) values, motivation, personality, lifestyle, self-image, emotions regulatory focus theory consumer behavior is centered around two primary motivation orientations What are the two primary orientation within consumer motivation Homostasis and self im...

SPMT 370 QUIZ 2 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ Products Are what a company makes Brands What the customer buys A brand is: A name, term, sign, symbol, design, or some combination that identifies the products of a firm while differentiating them from the competitions (Boone & Kurtz,2005) Branding (verb) Is the process of creating an identity - both physical and emotional trigger to create a relationship between consumers and the product/service. Loyalty ...

SPMT 370 MIDTERM REVIEW EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ avid fan fan with stronger than average loyalty, enthusiasm, and puts more energy and time into being a fan socialization process which people learn attitudes, values, and actions appropriate as a member of society need for inner peace in self actualization category of maslow's hierarchy of needs; a fans desire high context communication useful to sport professionals when interacting with fans from...

SPMT 370 FINAL EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ What are the three perspective of the decision making process? -Rational decision-making perspective -Experiential decision making perspective -Behavioral influence decision-making perspective Satisficing practice of using decision-making shortcuts to arrive at satisfactory, rather than optimal, decisions Decision making approaches Extended decision making Limited decision making: Habitual or routine decisio...

SPMT 370 REVIEW EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE Consumers are continually making decisions that are meant to solve problems or opportunities, in other words... Satisfy wants or needs The decision-making process generally includes how many stages? five The Consumer Based consumption process works in conjunction with? the decision-making process Extended decision making consumers move diligently through decision-making activities in search of i...

SPMT 370 FINAL EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ Perceived Risk the perception of the negative consequences that are likely to result from a course of action (a choice) and the uncertainty of which course of action is best to take Financial Risk The risk associated with the cost of the product. Social Risk The risk associated with how other consumers will view the purchase Functional Risk The risk associated with the likelihood of a product not performing as...

SPMT 370 EXAM 2 QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE Two major influences on consumer behavior · Who we are, and what we think of ourselves AND · Who product brand are...Influence what we think of them! Personality The totality of thoughts, emotions, intentions, tendencies, and behaviors that a person consistently exhibits as they adapt to the environment Trait-Approach to Personality The approach in personality research that focuses on specific cons...

SPMT-370 EXAM 1 QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE Sport Marketing creating sport products the consumer wants, promoting those products, and getting those products to the consumer Basic Marketing Philosophy 1. examine people's wants/needs (segmenting) 2. select the best way to meet those wants (targeting/positioning) 3. achieve the org's objectives by satisfying the consumer's wants Consumer Decision-Making Process 1. need recognition 2. info...

SPMT 370, EXAM 3 QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE Consumer Decision Making Process Overview 1. Problem Recognition 2. Information Search 3. Alternatives Evaluation 4. Purchase Decision 5. Post Purchase Decision Evaluation Consumers are continually making decisions that are meant to... ...solve problems & satisfy wants and needs Decision Kaking Process 5 activities: -need/want recognition -search for information -evaluation of elder natives -ch...

SPMT 370 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ Post-consumption emotions Emotions experienced after consuming and experiencing the product -Satisfied consumers feel happy about the decision, and will more than likely repeat the decision -Dissatisfied consumers need to cope with feelings of disappointment and/or stress... critical incident an exchange between a consumer and business which could have negative implications for the relationship Positive word of mouth...

SPMT 370 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ LATEST UPDATE Judgement Evaluation of an object or estimation of likelihood of an outcomeor event consumer decision making 1. need recognition 2. search for info 3. evaluation of alternatives 4. choice 5. post-choice evaluation Funk inputs- external forces marketing activities, socio-cultural factors funk Internal processing - psychological forces motivation, attitudes, personality, perception of constraints fu...

SPMT 370 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ Products are what the company ______ ; what the customer _____ is a brand makes, buys trademarks provide _____ reassurance Brands were developed to create ______ for products that were in danger of becoming as hard to tell apart as chunks of gravel differences a brand is A name, term, sign, symbol, design, or some combination that identifies the products of a firm while differentiating them from the competition's...

SPMT 370 EXAM QUESTIONS AND ANSWERS WITH COMPLETE SOLUTIONS GRADED A++ ABC of consumers Affective, Behavioral, and Cognitive Big 5 Personality Traits - Extraversion - Agreeableness - Openness to Experience - Stability (Neuroticism) - Conscientiousness Consumers are constantly learning! Consumer learning process exposure -> attention -> perception -> comprehension -> meaning..... attitudes -> value -> intent -> behavior Message construction the design and layo...