ESB v.2
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Acquisition costs The cost incurred by a business in relation to the efforts involved in acquiring a new customer. Customer Acquisition Cost (CAC) The total cost of acquiring a new customer. Customer Retention Activities or strategies employed by a business to retain existing customers. Chamber of Commerce A local agency with information on participating local businesses. Demographics Statistical data (i.e., education, employment, income) that refers to particular groups within a popul...
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ESB v.2•ESB v.2
In general, which two characteristics define a "small" business? (Choose two) Fewer then 1,500 employees AND Less than $35.5 million revenue Classify each of the following businesses as either Physical or Digital. Physical: - Bakery in your community - Hair salon that makes appointments online Digital: - Online store that dropships camping gear - Bookstore on Amazon that sells eBooks
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ESB V.2•ESB V.2