DECA

Marketing the processes of communicating the value of and connecting a product or service to customers/clients/partners and society SWOT analysis A chart that businesses use to analyze and plan their companies by identifying their Strengths, Weaknesses, Opportunities, and Threats. Marketing Mix (4 P's of Marketing) Price, Place (distribution), Promotion, Product. These are parameters the marketer controls to best appeal to the target market. Overhead operating expenses of a business...

Explain the concept of market and market identification. A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psychographic information. Examples of this information include age,...

Marketing The dynamic activities that focus on the customer to generate a profitable exchange The Goal of Marketing To meet customers' needs (goods and services you need) and wants (goods and services you do not need but would like to have) with products that customers can and will buy Dynamic constantly changing Customer an individual or group who buys products Target Market The specific group of customers whose needs a company will focus on satisfying The Four Ps of Marketi...

Marketing "The dynamic activities that focus on the customer to generate a profitable exchange" (Page 5) The Goal of Marketing "To meet customers' needs (goods and services you need) and wants (goods and services you do not need but would like to have) with products that customers can and will buy" (Page 5) Dynamic "constantly changing" (Page 5) Customer "an individual or group who buys products" (Page 6) Target Market "The specific group of customers whose needs a compa...

Adaptablility The ability to make changes to be a better match or fit in new situations. Advertising Campaign A coordinated series of linked ads with a single or theme. AIDA Acronym for customer: Attention, Interest, Desire and Action Assets Property or items of value owned by a business Attitude How a person feels about something or the way a person looks at the world and responds to events. Bait and Switch Practice of advertising one product with the intent of persuading a cust...

1. the business agreement under which a business distributes the goods or services of a parent company is called a. partnership b. corporation c. franchise d. proprietorship c 2. what is an effective technique for employees to use to extract relevant information from written materials? a. develop a rough outline b. ask frequent questions c. take notes while reading d. skim through chapter titles c 3. what information should employees avoid sharing with their coworkers? a. oper...

What do business owners consider when they select a business ownership structure? a. Product versatility, financial needs, and advertising strategies b. Personal circumstances, financial needs, and the type of business c. Product versatility, advertising strategies, and personal circumstances d. Personal circumstances, type of business, and product mix B One business promising to do something for another business in return for receiving compensation is an example of a a. Contract B. ...

Agent Intermediary that assists in the sale and/or promotion of goods and services but does not take title to them. Annual fee An amount of money charges on a yearly basis for the privilege of using certain kinds of credit (ex. American Express card) Annual percentage rate (APR) Tate of interest expressed as a yearly percentage Approach stage The beginning of a sale when the customer and salesperson first communicate; also called the "opening" or "attention" step of a sale Ass...

Explain the nature of information management Information management involves handling information in a way that is useful to a company. This includes organizing, understanding, and collecting important data. Information which is important to a company may include financial information, knowledge of various processes, incident reports, customer and employee information, as well as results of customer surveys, insurance quotes, value of inventory, etc. Explain the scope of the internet the ...

accounting The discipline that keeps track of a company's financial situation. Ad Council A nonprofit organization that helps produce public service advertising campaigns for government agencies and other qualified sponsors. ad layout A sketch that shows the general arrangement and appearance of a finished ad. adaptation Changing an existing product and/or promotion to better suit the characteristics of a targeted country or region. adjacent colors Colors that are located next to ...