MKTG 367
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Último contenido MKTG 367
Goal of Psychology - -to understand how our minds affect our thoughts, feelings, and actions. 
 
-Goal of Social Psychology - -to understand how other people affect our thoughts, feelings, and actions 
 
-Goal of Marketing - -to influence consumers (by creating value for them) 
 
-Goal of Consumer Behavior - -to understand how individuals, groups, and organizations select, secure, use and sips of products, services and experiences. 
 
-Internal Influences on Consumer Behavior - -perception, lear...
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MKTG 367•MKTG 367