Consumer Behavior Chapter 13
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Consumer Behavior Chapter 13 1
Último contenido Consumer Behavior Chapter 13
Cross-Cultural Analysis: 2 - --determine extent to which consumers of two or more nations are similar or different. 
 
-Provides understanding of psychological, social, and cultural factors that impact consumers in other cultures 
 
-Factors related to global differences: 8 - --language & meaning 
-market segmentation opportunity 
-consumption patterns 
-percieved benefits of products 
-criteria for evaluating products 
-economic and social conditions 
-marketing research conditions 
-marketing...
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Consumer Behavior Chapter 13•Consumer Behavior Chapter 13