Chapter 1 buyer behavior
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Chapter 1 buyer behavior 1
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Consumer behavior - -set of value-seeking activities that take place as people go about addressing their real needs -Consumption - -Process by which consumers use goods, services, or ideas and transform the experience into value -Consumer orientation - -way of doing business in which the actions and decision making prioritize consumer value and satisfaction -Market Orientation - -organizational culture that embodies the importance of creating value for customers among all employees -...
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Chapter 1 buyer behavior•Chapter 1 buyer behavior