Brand Management

Katholieke Universiteit Leuven (KU Leuven)

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Resumen

Brand Management | KU Leuven | 2025/26
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junio 2026

2025/2026
KU Leuven's Master in Communication Sciences program. The material covers brand definitions, trademark law, the Adidas vs. Nike case study, product-centered brand definitions, trademark registration requirements, and the concept of genericide (brand dilution). Essential reading for understanding foundational brand theory and practical trademark protection strategies—perfect for getting ahead in the course or consolidating exam preparation.
marthevandepaer
$12.93 Más información

Resumen

Brand Management | KUL |
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junio 2026

2025/2026
(WENT TO EVERY LIVE LESSON) This is a summary of the course Brand management given at the KUL, by Prof. Alexander Edeling, based on the slides of 2025/2026.
J0119
$7.64 Más información

Resumen

Brand Management Lecture Notes | KU Leuven | 2025/26
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265

mayo 2026

2025/2026
All slides and lecture notes of the course Brand Management. Also included the abstracts from all the mandatory texts. You can also find the quizes in the notes, with the answers at the bottom of each page so you can take the quiz again. At the end, you find the mock exam with again the answers seperate so you can fill in the exam as a test.
indravandeweyer
$8.22 Más información

Resumen

Brand Management Full Resume (KULeuven - Edeling) [D0R42a]
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mayo 2026

2025/2026
Complete, exam-ready summary of the Brand Management course taught by Prof. A. Edeling at KU Leuven (academic year 2025–2026). Based on the full set of lectures and slides, structured to mirror the course and written in clear, study-friendly bullet form with definitions, examples, and frameworks highlighted.
juliehenrard
$12.31 Más información

Resumen

Brand Management (Complete) 2024/2025
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diciembre 2025

2024/2025
This summary is completely written by me. I wrote down every word the Professor has said in the lessons so it is impossible to fail this exam if you know this summary.
jannemaiori
$10.54 Más información

Resumen

Brand Management Glossery
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mayo 2024

2023/2024
A compact summary of the main terms / concepts per chapter complemented by the main studies and their findings per chapter. Focused on key terms (not all terms!)
Guus12345
$5.87 Más información

Notas de lectura

Summary Brand Management
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74

mayo 2024

2023/2024
This document contains a summary of all lectures and papers (including guest lectures) from a semester-long master program course, at the end mock questions are included together with the answers and quiz questions that took place during class are included.
claralindelw
$21.72 Más información

Resumen

Samenvatting Brand Management D0R42a
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junio 2023

2022/2023
Samenvatting Brand Management aan KULeuven, geschreven in 2022-2023, vak wordt gegeven door A. Edeling Vakcode : D0R42a
DL1000
$11.75 Más información

Resumen

Samenvatting - Brand management - Alexander Edeling (B-KUL-D0R42A)
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mayo 2023

2021/2022
Summary brand management taught by Alexander Edeling, including guest lectures. I achieved 16/20 by studying this summary.
janacaubergs1
$8.22 Más información