Marketing Communication

Katholieke Universiteit Leuven (KU Leuven)

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Resumen

Study Notes LECTURE PRESENTATIONS AND TEXTBOOK | Marketing Communication | Tim Smits & Yara Qutteina KU Leuven | 2025/26
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135

junio 2026

2025/2026
Study notes of the Marketing Communication course at KU Leuven. Topics include market segmentation criteria, target audience selection and evaluation, brand positioning strategies, and practical tools like SWOT analysis and cluster analysis.
smils16
$7.71 Más información

Notas de lectura

Examples discussed in Lecture (Padlet) Marketing Communication | KU Leuven | 2025/26
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23

junio 2026

2025/2026
In this class, every first half hour was dedicated to discussing real-life MarCom examples (not recorded!). At least one of these examples will be questioned on the exam!
smils16
$6.54 Más información

Resumen

Summary Marketing Communication | KU Leuven | 2025/26
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103

junio 2026

2025/2026
Volledige samenvatting alle lessen marketing communication gedoceerd door Tim Smits en Yara Qutteina.
carlijnedixhoven
$15.47 Más información

Lote

Notities Communicatiewetenschappen 2e Bachelor 2e semester
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5

mayo 2026
Notities/samenvattingen van alle vakken van de 2e Bachelor 2e semester Communicatiewetenschappen.
Dinaaatje
$55.24 Más información

Notas de lectura

Lecture Notes Marketing Communication | KU Leuven | 2025/26
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110

mayo 2026

2025/2026
Lecture notes from the Marketing Communication course at KU Leuven (2025/26), taught by Tim Smits & Yara Qutteina. Covers Part 1 Introduction and General Framework, including marketing communication fundamentals across B2C, B2B, services, brands, and non-profit sectors; the 4Ps of marketing; and media types (above-the-line, below-the-line, paid/owned/earned media). Essential for understanding the course structure, exam format (40 questions), and MediaLab group project requirements, plus practica...
Dinaaatje
$23.12 Más información