Katholieke Hogeschool VIVES (VIVES) • Marketing

These lecture notes from the Engels course at Katholieke Hogeschool VIVES cover sustainable energy solutions and the global energy industry. Topics include fossil fuel industries (petroleum, coal, natural gas, nuclear), renewable energy sources (solar, wind, hydroelectric, geothermal), industrial revolutions and their relationship to energy consumption, and the economics of global supply chains. The notes are useful for understanding key concepts in energy production, environmental impact, and t...

Study material for the Engels course at Katholieke Hogeschool VIVES covering grammar fundamentals and advertising theory. The document includes comprehensive grammar theory (tenses, conditionals, parts of speech) with accompanying exercises, plus an advertising module exploring persuasion techniques with real-world case studies like Burberry's branding strategy and digital marketing approaches. Ideal for mastering English grammar rules, understanding advertising principles, and preparing for cou...

Study notes on Customer Service from the Marketing course at Katholieke Hogeschool VIVES, covering Philip Kotler's foundational principles. Topics include customer satisfaction, loyalty programs, retention strategies, churn rates, CRM systems, and data-driven personalization techniques. Essential for understanding how to build customer loyalty and reduce defection - key concepts for marketing exams and assignments.