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MNE3701 Discussion class questions and answers
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Describe the categories of information that is very important in building a customer database.
Describe the categories of information that is very important in building a customer database.
Categories of Customer Profile Information
Transactions data
Purchase history (price paid, SKU, delivery date)
Profile of past responses
Sales calls and service requests (customer- and company-initiated contacts)
Demographics
Background information for segmentation and data analysis
Internet information
Time spent on the internet, frequency of visits to company website.
Personal information
Name address, tel number etc.
Lifestyle and psychographic data
Homeowner versus renter status
Complaints
Complete history of complaints regarding past purchases
Describe the activities involved in managing credit
Describe the activities involved in managing credit
Evaluation of Credit Applicants
Can the buyer pay as promised?
Will the buyer pay?
If so, when will the buyer pay?
If not, can the buyer be forced to pay?
The Traditional Five Cs of Credit
Character
Capital
Capacity
Conditions
Collateral
Sources of credit information
Aging of accounts receivable
Billing and collection procedures
Credit regulation.
Evaluation of credit application
In a small business it is often difficult to identify the type of risk, but once identified how can the owner cope with these risks?
In a small business it is often difficult to identify the type of risk, but once identified how ca...
Risk Management
Ways of coping with risk that are designed to preserve assets and the earning power of a firm
The Process of Risk Management
Step1: Identify risks.
Step 2: Evaluate risks.
Step 3: Select methods to manage risk.
Step 4: Implement the decision.
Step 5: Evaluate and review.
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