Tarjetas de estudio
MARKETING MANAGEMENT
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`Benefits of branding to the consumer
`Benefits of branding to the consumer
Facilitate identification of products when purchasing
Assume consumer of quality standard they can count on
Offer a certain degree of protection to consumer
Facilitate decision making
Serve as a warning against products that don’t meet the requirements set by customers
Which marketing concept enhances corporate image with employees, consumers, public
Which marketing concept enhances corporate image with employees, consumers, public
Social Responsibility
Manufacturer purposely limits number of people handling it’s product
Only a few intermediaries get exclusive rights to sell products
Manufacturer purposely limits number of people handling it’s product
Only a few intermediaries ge...
Exclusive Market Coverage
Flip
Vendedor
Seguir
Siwe
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