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Organisations In The Media (Flashcards Week 5)
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SCCT distinguishes between 3 crisis clusters. Name these.
SCCT distinguishes between 3 crisis clusters. Name these.
1. Victim cluster
2. Accidental cluster
3. Preventable cluster
According to Eriksson, what is effective social media crisis communication about? Name 5 points.
According to Eriksson, what is effective social media crisis communication about? Name 5 points.
1. Exploit potential of social media (choose right message to be delivered at the right time)
2. Do pre-crisis work (make friends before you need them)
3. Using social media monitoring
4. Prioritise traditional media
5. Use social media strategic crisis communication
Macnamara proposes 3 recommendations regarding SCCT. Name and briefly describe them.
Macnamara proposes 3 recommendations regarding SCCT. Name and briefly describe them.
1. Expand crisis type - applies to organisations that do not meet stakeholder expectations during crisis
2. Expand crisis response per broader crisis responsibility - broader interpretation of responsibility needed
3. Media myth - less news media, more owned media
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