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Research Methodology II
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What is the content analysis in 8 steps?
What is the content analysis in 8 steps?
Formulate a research question
Determine what content you will analyse
Create corpus
Decide what you are going to code
Establish how you are going to code
Annotate the corpus
Count occurrences
Report results
Name 2 strengths and 2 limitations of corpus research / content analysis?
Name 2 strengths and 2 limitations of corpus research / content analysis?
Clear definition of units, emphasis on systematic sampling and counting
Research questions that only addresses content and only usable for comparisons
What is a population?
What is a population?
Sets of units to which the researcher wants to generalize
What is the main difference between non-probability sampling and probability sampling?
What is the main difference between non-probability sampling and probability sampling?
In non-probability sampling, units in the population do not have an equal chance of being selected and in probability sampling, units do have this equal chance.
What is stratified random sampling?
What is stratified random sampling?
Segment into useful categories, then random sampling within categories
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