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intrapreneurship: what and why
intrapreneurship: what and why
formal or informal activities aimed at developing new businesses within the established firm through product and process innovation and market development. This can be done at the corporate, functional or divisional level, with the unifying objective of improving the company's financial and competitive position
why: firms are operating in a turbulent external environment. In order to survive in the long run, they need to engage reactively and proactively with the future, it makes them adaptive to change
adjacent versus transformative entrepreneurship
adjacent versus transformative entrepreneurship
adjacent entrepreneurship: it extends the business to another market
transformative entrepreneurship: new market and new product (phil at home)
Who is an intrapreneur?
Who is an intrapreneur?
Personality traits: achievement-motivated, internal locus of control, calculated risk taker, high tolerance of ambiguity,..
Other traits: need to understand the politics in a company, understand how to lobby and to get internal sponsors on board, have the power to convince people: get people from all departments involved, get around cannibalizing other people's businesses or they will resist
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